Redesign. Rethink. Reuse.
Reinventing everyday personal care products for the future.Learn more about minim
In the last 50 years we’ve caused more damage to our environment than in the last 4.5 billion.Learn more
We have no choice but take action now.
Circular by design.
Single use packaging is unsustainable. We minimize the unnecessary and only use materials with purpose.How we deliver
The result? Beautifully designed products that feel good in every way. Starting with our first circular deodorant.
Available in 2020.
We're working hard on building a sustainable future. Get the latest news and early access by signing up below.Join the waitlist