Redesign. Rethink. Reuse.

Reinventing everyday personal care products for the future.

Learn more about minim
  • Minimizing waste.

    In the last 50 years we’ve caused more damage to our environment than in the last 4.5 billion.

    We have no choice but take action now.

    Learn more
  • Circular by design.

    Single use packaging is unsustainable. We minimize the unnecessary and only use materials with purpose.

    The result? Beautifully designed products that feel good in every way. Starting with our first circular deodorant.

    How we deliver
  • Available in 2020.

    We're working hard on building a sustainable future. Get the latest news and early access by signing up below.

    Join the waitlist

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