Circular by design.

  • Sustainable deodorant.

    Our first minim™ product is a refillable deodorant in a 100% recyclable stainless steel container. Designed to last, it reduces the need for single-use packaging while looking good in hand or on shelf.

  • With Unilever scale.

    Real impact requires scale. That's why we're working with Unilever’s top brands like Degree, Dove and AXE to make change on a global scale.

  • Coming soon to Loop.

    Degree, Dove and AXE deodorants will be available in the minim™ container through Loop - circular shopping platform. Purchase your deodorants on Loop’s website and they’ll be delivered to you.

    Reuse. Refill. Repeat.

    Read more about Loop